Black Friday Sale
Get 50% OFF Crystalady jewelry & select lulu-b - plus free shipping!!
Discount code applied automatically at checkout. Only valid for select items. Sale items excluded. Final sale. Terms apply.
Featured collection
New Arrivals in Women’s Resort Wear
All eyes on YOU!
We love to see you in your new outfits from Back of the Bay Boutique.
Click the button below to submit your images & tell us more!
Introducing
Ocean Tide Collection by Back of the Bay
We are excited to introduce Ocean Tide Collection—a new facet of Back of the Bay Boutique created to bring beauty beyond fashion. Explore accessories, jewelry, and home décor curated to inspire your everyday living. Now you can shop your look, your space, and your lifestyle—all in one place.
our brands
Lulu-B
The Lulu-B collection is designed to flatter every body type, offering a perfect blend of functionality, fun, color, and comfort.
Shop Lulu-B
Beachtime by Lulu-B
This collection will soon be your new favorite! With UPF50+ fabrics that are super light & soft, there's just one way to describe them: breezy!
Shop Beachtime by Lulu-B
Crystalady
Crystalady is a vibrant fashion collection available at Back of the Bay Boutique. Known for its ultra-light, breezy apparel, Crystalady blends comfort, durability, and coastal-inspired elegance.
Shop Crystalady
Made In Italy
The Made in Italy collection at Back of the Bay Boutique offers a curated selection of women's fashion pieces that embody Italian dolce vita and style. Featuring knit sweaters with vibrant prints. These sweaters are designed to bring a touch of European elegance to your wardrobe.
Shop Made in Italy
Stacy Bradley Design
Whimsical designs, hand-crafted by women for women in the USA. The bright and colorful dresses, denim jackets, and tunics will soon become your new favorite!!
Shop Stacy Bradley Design
Lior
Lior is recognized globally for its exceptional fit in both pants and tunics for women, while Alisha D clothing offers effortless wearability and easy maintenance!
Shop Lior
Kenny Dana
Kenny Dana creates beautiful & functional fashion from sustainable materials with a lightweight, ultra-soft feel that keeps you cool and comfortable all day!
Shop Kenny Dana
Crystalady Jewelry
Our jewelry is made from the highest quality Stainless Steel 316L, has 14k gold vacuum plating, and all accents are cubic zirconia. It is water-free, nickel-free, and will not corrode or oxidize, making it perfect for sensitive skin and environments with high humidity.
Shop Crystalady JewelryFashion News
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Jewelry At Work: Professional, But Still Cute
Jewelry at work often sparks questions about style, professionalism, and personality. In an office setting, your accessories speak before you do. A necklace, bracelet, or earrings can shape how you...
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Your Guide To The Most Stylish Types Of Women’s Jackets
Jackets are a key component of every woman’s wardrobe, offering both functionality and style. Understanding the types of jackets in women's collections can help you choose pieces that suit differen...
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How To Wash A Denim Jacket Without Fading The Color
Denim jackets are classic wardrobe staples that combine style, comfort, and durability. Their timeless appeal makes them a go-to layering piece for a wide variety of outfits. However, keeping a den...
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Need help?
Frequently Asked Questions
About Back of the Bay Boutique?
Back of the Bay Boutique is your go-to destination for carefully curated coastal-inspired fashion and accessories. With several locations in Southwest Florida, we bring a laid-back yet sophisticated vibe to every collection.
We are proudly based in Southwest Florida, with three locations in Naples and one on Sanibel Island. Our boutiques are inspired by the breezy, relaxed lifestyle of ocean-side living.
Orders & Shipping
Currently, we only ship within the U.S.
Most orders are processed within 1–5 business days. Standard shipping typically takes 3–7 business days, depending on your location. You’ll receive a tracking number once your order ships.
Standard shipping is FREE within the U.S.
Returns & Exchanges
We offer hassle-free returns within 30 days of receipt. Items must be unworn, unwashed, and with original tags attached. Final sale items are not eligible for return. Read our complete return policy here.
To begin the return process, please email us at sales@backofthebayboutique.com with your order number and reason for return.
We process exchanges as returns, meaning, if you need a different size or color, simply follow our return process by emailing us at sales@backofthebayboutique.com, then place a NEW order for the item you'd like instead. Your return will be refunded to your original payment method minus $10 return shipping fee. Your new order will be processed as it comes in. This allows us to fulfill your new order ASAP rather than waiting on your return to be processed.
Need more help?
Find answers to our most frequently asked questions HERE.
Click HERE to contact us.