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Lulu-B

Our Lulu-B collection is sure to be flattering on any body type! It is the perfect style for those who like functional, fun, colorful, and most of all, comfortable women's fashion. Founded in 1977 in Florida, Lulu-B clothing offers many pieces with UPF50+ to protect you from the intense Florida sun rays. And all materials used in our Lulu-B collection are high-quality, easy to wear, and easy to care for.

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10" Inseam Bermuda Shorts Stone10" Inseam Bermuda Shorts Stone
Lulu-B
10" Inseam Bermuda Shorts Stone Sale price$64.95
IMG_3654Ruffle-Neck Top with UPF50+ Bright Hot Pink
Lulu-B
Ruffle-Neck Top with UPF50+ Bright Hot Pink Sale price$69.95
IMG_3661Ruffle-Neck Top with UPF50+ White
Lulu-B
Ruffle-Neck Top with UPF50+ White Sale price$69.95
Ruffle-Neck Top with UPF50+ Black - Back of the Bay BoutiqueRuffle-Neck Top with UPF50+ Black - Back of the Bay Boutique
Lulu-B
Ruffle-Neck Top with UPF50+ Black Sale price$69.95
Long-Sleeve Linen Jacket WhiteLong-Sleeve Linen Jacket White
Lulu-B
Long-Sleeve Linen Jacket White Sale price$99.95
Ruffle-Neck Top with UPF50+ Navy - Back of the Bay BoutiqueRuffle-Neck Top with UPF50+ Navy - Back of the Bay Boutique
Lulu-B
Ruffle-Neck Top with UPF50+ Navy Sale price$69.95
High Zip-Neck Sleeveless Top with UPF50+ White - Back of the Bay BoutiqueHigh Zip-Neck Sleeveless Top with UPF50+ White - Back of the Bay Boutique
Lulu-B
High Zip-Neck Sleeveless Top with UPF50+ White Sale price$74.95
Classic Shift Dress with UPF50+ Black - Back of the Bay BoutiqueClassic Shift Dress with UPF50+ Black - Back of the Bay Boutique
Lulu-B
Classic Shift Dress with UPF50+ Black Sale price$99.95
IMG_3670Ruffle-Neck Top with UPF50+ Bright Periwinkle
Lulu-B
Ruffle-Neck Top with UPF50+ Bright Periwinkle Sale price$69.95
IMG_3649High Zip-Neck Sleeveless Top with UPF50+ Bright Hot Pink
Lulu-B
High Zip-Neck Sleeveless Top with UPF50+ Bright Hot Pink Sale price$74.95
Pull-on Zip Skort with UPF50+ Martini Blue - Back of the Bay BoutiquePull-on Zip Skort with UPF50+ Martini Blue - Back of the Bay Boutique
Lulu-B
Pull-on Zip Skort with UPF50+ Martini Blue Sale price$79.95
Pull-on Zip Skort with UPF50+ Navy Waves - Back of the Bay BoutiquePull-on Zip Skort with UPF50+ Navy Waves - Back of the Bay Boutique
Lulu-B
Pull-on Zip Skort with UPF50+ Navy Waves Sale price$79.95
Long-Sleeve Linen Jacket Bright Hot Pink - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Bright Hot Pink - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Bright Hot Pink Sale price$99.95
Elbow-Sleeve Travel Dress with UPF50+ Confetti Pastel - Back of the Bay BoutiqueElbow-Sleeve Travel Dress with UPF50+ Confetti Pastel - Back of the Bay Boutique
Lulu-B
Elbow-Sleeve Travel Dress with UPF50+ Confetti Pastel Sale price$99.95
Zipper Swing Dress with UPF50+ Black Medallion - Back of the Bay BoutiqueZipper Swing Dress with UPF50+ Black Medallion - Back of the Bay Boutique
Lulu-B
Zipper Swing Dress with UPF50+ Black Medallion Sale price$99.95
IMG_3664Ruffle-Neck Top with UPF50+ Seafoam
Lulu-B
Ruffle-Neck Top with UPF50+ Seafoam Sale price$69.95
Ruffle-Neck Top with UPF50+ Soft Pink - Back of the Bay BoutiqueRuffle-Neck Top with UPF50+ Soft Pink - Back of the Bay Boutique
Lulu-B
Ruffle-Neck Top with UPF50+ Soft Pink Sale price$69.95
Ruffle-Neck Top with UPF50+ Confetti Pastel - Back of the Bay BoutiqueRuffle-Neck Top with UPF50+ Confetti Pastel - Back of the Bay Boutique
Lulu-B
Ruffle-Neck Top with UPF50+ Confetti Pastel Sale price$69.95
Elbow-Sleeve Travel Dress with UPF50+ Navy Waves - Back of the Bay BoutiqueElbow-Sleeve Travel Dress with UPF50+ Navy Waves - Back of the Bay Boutique
Lulu-B
Elbow-Sleeve Travel Dress with UPF50+ Navy Waves Sale price$99.95
Long-Sleeve Linen Jacket Navy - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Navy - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Navy Sale price$99.95
Long-Sleeve Linen Jacket Clear Turquoise - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Clear Turquoise - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Clear Turquoise Sale price$99.95
Pull-on Zip Skort with UPF50+ Confetti Pastel - Back of the Bay BoutiquePull-on Zip Skort with UPF50+ Confetti Pastel - Back of the Bay Boutique
Lulu-B
Pull-on Zip Skort with UPF50+ Confetti Pastel Sale price$79.95
Zipper Swing Dress with UPF50+ Confetti Pastel - Back of the Bay BoutiqueZipper Swing Dress with UPF50+ Confetti Pastel - Back of the Bay Boutique
Lulu-B
Zipper Swing Dress with UPF50+ Confetti Pastel Sale price$99.95
Zipper Swing Dress with UPF50+ Navy Waves - Back of the Bay BoutiqueZipper Swing Dress with UPF50+ Navy Waves - Back of the Bay Boutique
Lulu-B
Zipper Swing Dress with UPF50+ Navy Waves Sale price$99.95
High Zip-Neck Sleeveless Top with UPF50+ Clear Periwinkle - Back of the Bay BoutiqueHigh Zip-Neck Sleeveless Top with UPF50+ Clear Periwinkle - Back of the Bay Boutique
Lulu-B
High Zip-Neck Sleeveless Top with UPF50+ Clear Periwinkle Sale price$74.95
Long-Sleeve Linen Jacket Lilac - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Lilac - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Lilac Sale price$99.95
Long-Sleeve Linen Jacket Soft Pink - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Soft Pink - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Soft Pink Sale price$99.95
Long-Sleeve Linen Jacket Bright Periwinkle - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Bright Periwinkle - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Bright Periwinkle Sale price$99.95
Long-Sleeve Linen Jacket Coral - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Coral - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Coral Sale price$99.95
Photoroom_20250514_0955066" Inseam Pull-on Stretch Shorts White
Lulu-B
6" Inseam Pull-on Stretch Shorts White Sale price$59.95
Photoroom_20250511_165441_dbf9d575-089a-4fc0-9fe6-7084b30ebfd86" Inseam Pull-on Stretch Shorts Navy
Lulu-B
6" Inseam Pull-on Stretch Shorts Navy Sale price$59.95
Long-Sleeve Linen Jacket Seafoam - Back of the Bay BoutiqueLong-Sleeve Linen Jacket Seafoam - Back of the Bay Boutique
Lulu-B
Long-Sleeve Linen Jacket Seafoam Sale price$99.95
Maxi Elbow-Sleeve Dress with UPF50+ Black Zebra - Back of the Bay BoutiqueMaxi Elbow-Sleeve Dress with UPF50+ Black Zebra - Back of the Bay Boutique
Lulu-B
Maxi Elbow-Sleeve Dress with UPF50+ Black Zebra Sale price$99.95
IMG_3570Polo-Collar Quarterzip Short-Sleeve Dress Summer Breeze Blue
Lulu-B
Polo-Collar Quarterzip Short-Sleeve Dress Summer Breeze Blue Sale price$99.95
Photoroom_20250514_0954156" Inseam Pull-on Stretch Shorts Black
Lulu-B
6" Inseam Pull-on Stretch Shorts Black Sale price$59.95
V-Neck Top with UPF50+ Check Periwinkle - Back of the Bay BoutiqueV-Neck Top with UPF50+ Check Periwinkle - Back of the Bay Boutique
Lulu-B
V-Neck Top with UPF50+ Check Periwinkle Sale price$79.95
V-Neck Top with UPF50+ Light Peri Zebra - Back of the Bay BoutiqueV-Neck Top with UPF50+ Light Peri Zebra - Back of the Bay Boutique
Lulu-B
V-Neck Top with UPF50+ Light Peri Zebra Sale price$79.95
Elbow-Sleeve Travel Dress with UPF50+ Seafoam Python - Back of the Bay BoutiqueElbow-Sleeve Travel Dress with UPF50+ Seafoam Python - Back of the Bay Boutique
Lulu-B
Elbow-Sleeve Travel Dress with UPF50+ Seafoam Python Sale price$99.95
10" Inseam Bermuda Shorts White10" Inseam Bermuda Shorts White
Lulu-B
10" Inseam Bermuda Shorts White Sale price$64.95
Split-Neck Travel Dress with UPF50+ Summer Breeze BlueSplit-Neck Travel Dress with UPF50+ Summer Breeze Blue
Lulu-B
Split-Neck Travel Dress with UPF50+ Summer Breeze Blue Sale price$99.95
V-Neck Top with UPF50+ Navy Waves - Back of the Bay BoutiqueV-Neck Top with UPF50+ Navy Waves - Back of the Bay Boutique
Lulu-B
V-Neck Top with UPF50+ Navy Waves Sale price$79.95
Zip-Up Long Sleeve Jacket with UPF50+ Black Zebra - Back of the Bay BoutiqueZip-Up Long Sleeve Jacket with UPF50+ Black Zebra - Back of the Bay Boutique
Lulu-B
Zip-Up Long Sleeve Jacket with UPF50+ Black Zebra Sale price$99.95
Asymmetrical Hemline Top with UPF50+ Black Zebra - Back of the Bay BoutiqueAsymmetrical Hemline Top with UPF50+ Black Zebra - Back of the Bay Boutique
Lulu-B
Asymmetrical Hemline Top with UPF50+ Black Zebra Sale price$74.95
3/4 Sleeve Ruffle Top with UPF50+ Champagne Silver - Back of the Bay Boutique3/4 Sleeve Ruffle Top with UPF50+ Champagne Silver - Back of the Bay Boutique
Lulu-B
3/4 Sleeve Ruffle Top with UPF50+ Champagne Silver Sale price$84.95
6" Inseam Pull-on Stretch Shorts Stone6" Inseam Pull-on Stretch Shorts Stone
Lulu-B
6" Inseam Pull-on Stretch Shorts Stone Sale price$59.95
Ruffle-Neck Maxi Dress with UPF50+ Summer Breeze Black - Back of the Bay BoutiqueRuffle-Neck Maxi Dress with UPF50+ Summer Breeze Black - Back of the Bay Boutique
Lulu-B
Ruffle-Neck Maxi Dress with UPF50+ Summer Breeze Black Sale price$99.95
Pull-on Zip Skort with UPF50+ Palm Tree Pink - Back of the Bay BoutiquePull-on Zip Skort with UPF50+ Palm Tree Pink - Back of the Bay Boutique
Lulu-B
Pull-on Zip Skort with UPF50+ Palm Tree Pink Sale price$79.95
Pull-on Zip Skort with UPF50+ Palm Tree Blue - Back of the Bay BoutiquePull-on Zip Skort with UPF50+ Palm Tree Blue - Back of the Bay Boutique
Lulu-B
Pull-on Zip Skort with UPF50+ Palm Tree Blue Sale price$79.95

Hours & Locations

tin city

1200 5th Avenue South, Suite 207
Naples, FL 34102

Monday to Saturday
10am — 8.30pm

Sunday
12pm — 5pm

5th Avenue

616 5th Avenue South
Naples, FL 34102

Monday to Sunday
10am — 6pm

outlet on 41

4759 Tamiami Trail N
Naples, FL 34103

Have a great summer! We will reopen September 15, 2025.

ulli's on sanibel

1614 Periwinkle Way
Sanibel, FL 33957

Monday to Saturday
10am — 4pm